Picture this: A Lufthansa flight lands at PDX. A
globe-trotting executive power-walks down the gangway and
flips open her laptop. Bam--she discovers she's in
Internet heaven.
She can ride the MAX, blasting minions with bullying
email. She can soak up sun at Pioneer Square, trading
stocks online. She can walk anywhere in central
Portland--the Museum, the Esplanade, Three Sisters--and
maintain light-speed Net access. Pretty soon, she decides
Portland would make a better new HQ for her company than
Mumbai, after all.
That, more or less, is the dream of a new committee of
local political and business heavy-hitters. The
group--saddled with the ungainly name Portland
Telecommunications Steering Committee--met for the first
time Sept. 8. On hand were representatives of the Portland
Development Commission, the investment firm Oregon Venture
Partners, City Commissioner Erik Sten's office and the
city's techie elite. Intel, the chip-making giant, is
expected to take a role soon.
The goal: make Portland a player in the exploding world
of "wireless fidelity," or wi-fi, technology that allows
users to access the Internet through thin air.
Wi-fi works like radio. A wi-fi "hotspot" transmits to
the surrounding few hundred feet. If you're in that area
with a computer outfitted with a wi-fi card (usually
$39-$99), you can surf without plugging into anything.
The world's first public hotspots appeared less than a
year ago, and the canaries are already singing in the
digital coal mine. An Intel study released last week says
71 percent of business travelers believe wi-fi provides a
competitive advantage (even though only 10 percent have
actually used it) and will ensure their next laptop is
wi-fi-friendly. The market-research firm IDC predicts that
within three years, 96 percent of mobile PCs will include
wi-fi technology.
All that has cities looking at wi-fi as a salve to
post-tech-boom economic woes.
Last week, Seattle announced a wi-fi onslaught that
will fire up 250 hotspots around Jet City by year's end.
Such news leaves Portland playing catch-up. "We need to
move quickly," said Marshall Runkel, a Sten staffer.
"Every other city in the country is pushing this hard. We
don't want to be the last."
Ironically, just this spring an Intel study proclaimed
Portland to be America's most wi-fi-friendly city per
capita, on the strength of 130 public hotspots. The
problem is, that happened by sheer chance.
The nonprofit Personal Telco Project installed the
majority of Portland's hotspots. Made up of local wireless
crusaders working for free, PTP plants free-access
wireless nodes at willing businesses and other locations.
"So far, it's held together by people's good intentions
and free time," Runkel said.
The committee hopes to create seamless commercial wi-fi
service blanketing downtown Portland. As yet there's no
timetable and no budget. For a start, the group plans to
kick-start the installation of wi-fi transmitters atop
city-owned buildings. Efforts to recruit private-property
owners and find a company to run the system would come
later.
"This would focus attention on Portland," said Nigel
Ballard, PTP's voice on the new committee. "We need to
create an environment where the rent is still cheaper than
Silicon Valley, and the access is just as good."