
Portland sees wireless as good for businesses
09/16/03
JEFFREY KOSSEFF
Portland leaders are looking toward an invisible solution for
the city's economic woes.
Heavy-hitters from government and business last week began
collaborating to expand the availability of wireless fidelity, or
WiFi, a popular form of wireless Internet service.
Coordinated by the Portland Development Commission, the
Portland Telecommunications Steering Committee aims to promote
Portland as a tech-friendly downtown by making it easier for
companies to lease space on rooftops and install WiFi access
points, which transmit high-speed Internet connections to nearby
computers.
Among the members are Intel, the state's largest private
employer and a developer of WiFi technology; OVP Venture Partners,
an area venture capital firm; and Matrix Networks, a Portland
telecommunications provider.
"WiFi is creating a lot of jobs," said Nigel Ballard, director
of wireless at Matrix Networks. "It's selling a lot of hardware.
Companies are forming. We as a committee want to bring publicity
to Portland and drive some of the business this way."
An Intel-commissioned survey released in March ranked Portland
the nation's most unwired city.
"That gets us on the radar screen, and people think about
Portland as this tech-savvy place," said Pete Eggspuehler, senior
project coordinator at the Portland Development Commission. "If we
can continue to stay in the press and get those types of
accolades, that gets people to stop remembering the Doonesbury
education cartoons."
Much of Portland's early WiFi success came from the efforts of
Personal Telco, a nonprofit that offers free WiFi donated by
Portland-area homes and businesses. City leaders say this steering
committee hopes to increase the availability of free access and
maintain its status as most unwired.
"Unless we get moving on something, we're going to be behind,"
said Marshall Runkel, an aide to Portland City Commissioner Erik
Sten who is working with the committee.
The committee hopes to start by making it easier for WiFi
service providers to place access points on buildings owned by the
Portland and Multnomah County governments.
The committee would ask that the companies provide basic WiFi
service to the public for free, Runkel said. To make money, the
companies could charge for faster speeds.
"In exchange for having access to the rooftops of public
buildings for free, we would ask that WiFi providers provide a
tier of service for free for citizens," Runkel said.
After that phase, the committee hopes to help WiFi carriers
easily lease space on the rooftops of privately owned buildings.
The carriers would go through a single clearinghouse to gain
access to the roofs of participating buildings.
"One contract would cover all of them," Eggspuehler said. "And
the revenue goes back to the building owners."
City officials say WiFi could attract a wide range of companies
- not just tech businesses - that want to have easy access to the
service.
"If a company is thinking about locat ing in downtown Portland,
downtown Dallas and downtown Denver, and downtown Portland is
covered by a WiFi cloud, that gives us a competitive edge,"
Eggspuehler said.
Jeffrey Kosseff: 503-294-7605; jeffkosseff@news.oregonian.com